70% Less Manual Work: Full-Lifecycle Automation for E-commerce Operations
Key Metrics
70%
Reduction in operational work across the full e-commerce lifecycle.
15+
Platforms unified under a single agentic orchestration layer.
INDUSTRY
E-commerce & Retail
SERVICES
GenAI
— Agentic AI
Application Development
— Composable & MCP Integration
DELIVERABLES
Multi-Agent Orchestration Layer
E-commerce Workflow Automation Platform
AI Product Content & Listing Engine
Customer Service & Post-Purchase Automation
Financial Reconciliation Pipeline
Overview
Unified 15+ disconnected e-commerce platforms into a single data and automation layer for a fast-growing retailer, connecting advertising, logistics, customer service, and financial reconciliation into one event-driven system. Operational workload was reduced by 70% whilst brands gained full visibility into which products and campaigns were performing across every channel.
The Challenge
A fast-growing e-commerce operation was managing product listings, advertising, customer service, logistics, and accounting across 15+ disconnected platforms every handoff between tools required manual effort, creating errors and bottlenecks at each stage of the lifecycle.
With no unified automation layer, the team spent the majority of their hours on repetitive operational tasks from writing product content and setting up PPC campaigns to reconciling orders and processing returns leaving no capacity for growth.
Solution
Designed and deployed a network of AI agents using LangGraph and CrewAI, orchestrating the full e-commerce lifecycle from keyword research, product title and description generation, localisation, and content fixing through to live listing setup and campaign launch across Amazon, Google, and Meta.
Built end-to-end workflow automation using n8n and MCP, connecting all 15+ platforms into a single orchestration layer triggering actions across advertising, customer service, shipping, returns, and accounting based on real-time order and inventory events.
Implemented intelligent customer service and post-purchase automation routing queries, dispatching shipping updates, and processing returns end-to-end, with Klaviyo email flows triggered automatically across the customer journey.
Connected all sales channels to a unified accounting pipeline reconciling Shopify and Amazon transactions in real time and eliminating manual bookkeeping entirely across the full operation.
Values Delivered
#01
Every new product goes from onboarding to live listing with content, PPC, and logistics configured automatically — no team handoffs required.
#02
Advertising campaigns across Amazon, Google, and Meta continuously optimised by agents — reallocating budgets and adjusting bids based on live performance data.
#03
Customer queries, shipping updates, and returns handled end-to-end through agentic workflows — support team focused entirely on complex escalations.
#04
Real-time financial reconciliation across all channels flowing directly into accounting — closing the books faster with zero data entry.
Key Metrics
70%
Reduction in operational work across the full e-commerce lifecycle.
15+
Platforms unified under a single agentic orchestration layer.
