Full-Funnel Visibility, One Unified Data Layer — Data Platform for E-commerce
Key Metrics
70%
Less ops work across 15+ platforms.
5
Ad channels unified — ROAS, conversion & spend in one view.
INDUSTRY
E-commerce & Retail
SERVICES
Data & Analytics
— Unified Data Platform
Data & Analytics
— Data Engineering & Migration
DELIVERABLES
Unified E-commerce Data Platform
Event-Driven Data Pipeline Infrastructure
Advertising Performance Data Layer
Financial Reconciliation Data Pipeline
Customer Journey Data Orchestration
The Challenges
A fast-growing e-commerce operation running across 15+ platforms had no unified data layer — order events, inventory, advertising performance, and financial transactions existed in silos with no way to trigger automated actions or generate operational intelligence.
With no structured data foundation connecting sales, advertising, logistics, and accounting, the team had zero cross-platform visibility and no way to reconcile financial data without manual intervention.
Solution
Built a unified e-commerce data platform connecting all 15+ platforms into a single event-driven data layer — order events, inventory changes, and customer actions flowing through structured pipelines triggering automated responses across advertising, logistics, and accounting.
Engineered operational data pipelines using n8n and MCP capturing inventory events, order status changes, and customer journey signals — structuring data into event streams driving the full automation layer.
Built advertising performance data pipelines aggregating spend, conversion, and ROAS data across Amazon, Google, and Meta — feeding AI agents with structured performance signals to continuously reallocate budgets without manual review.
Connected all Shopify and Amazon transaction data into a unified financial reconciliation pipeline — every order, return, and payment flowing automatically into accounting records.
Value Delivered
#01
15+ platform data streams unified into a single operational layer — every business event triggers the right downstream action without manual data transfer.
#02
Brands get full transparency into which products are selling, which ad campaigns are converting, and where budget should shift — all surfaced through a single performance dashboard across Amazon, Google, and Meta.
#03
Advertising performance data continuously structured and surfaced to AI agents — budget and bid decisions driven by live signals rather than manual reporting cycles.
#04
Complete financial transaction data flowing directly into accounting — books closed on structured, automated data with zero manual entry.
Key Metrics
70%
Reduction in operational work — structured data flows replacing manual handoffs across 15+ platforms.
5
Advertising channels unified into a single analytics layer — ROAS, conversion, and spend data aggregated across Amazon, Google, and Meta for instant performance decisions.
15+
Platform data streams visualised in one operational dashboard — sales, inventory, logistics, and ad performance tracked in a single view.
